This post is a translation of an article published in French in Revue Banque
In a couple of quarters, Square has succeeded in rushing into the scene of payments, when it took even PayPal several years to achieve a similar presence. Thanks to a perfectly calibrated offer, this new entrant has managed to unveil and acquire in the US a segment of the market that was unidentified by traditional actors.
Square a dashing progression on the American market
Square (https://squareup.com) is a startup launched in 2010 in the US by Jack Dorsey, one of the co-founders of Twitter, following the failure of one of his friends to sell a good for $2000 because he could not accept a payment by credit card.